Rick Ross Lands Endorsement Deal With 1800 Tequila

2009-06-10 - Rick Ross 1800 TequilaProximo Spirits, Inc. and its 1800® Tequila announced this week a partnership with Rick Ross and his Triple C’s crew, in which the Miami rapper would endorse their new, clear tequila.

Kicking off the partnership will be a video and photo shoot, showing Rick Doss and his crew enjoying 1800 Tequila’s Select Silver, which the company boasts as the first and only 100 proof clear tequila on the market.

“Of all the tequilas out there, the 100 proof 1800 Select Silver is the ‘big boss’ and the only tequila I would put the Rick Ross name behind,” said the rapper. “1800 Tequila is a brand I’m really excited to grind and build with, and as I keep pumping out the hits, topping the charts, and discovering new talent like my crew Triple C’s — 1800 Tequila will be rising to the top with me.”

“Rick Ross and Triple C’s were an obvious choice for us,” added Elwyn Gladstone, Head of Marketing for Proximo. “1800 Select Silver is a serious tequila for the serious tequila drinker. It’s making a huge splash in the tequila market right now, just as Rick Ross is shaking up the music industry.”

According to the company, 1800 Select Silver is “a smooth and sexy alternative to the predictable players behind the bar and is the perfect choice for partygoers.”

It is made from 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double-distilled and matured in French and American oak barrels for superior drinkability. Its bottle is recognized for its iconic packaging, which includes a stopper that doubles as a shot glass.

In addition to Silver Select, 1800 also offers other lines such as Silver, Reposado, Añejo, and 1800 Colección, an extra-añejo tequila, that is released annually in highly limited quantities.

9 comments
  1. See this is exactly what I’m saying about my man RR. This whole 50cents bullshit is irrelevant. Nigga still shining, still hustlin, still get that manash. You can hate a nigga if you want.

    Game Up to Change Up. Trilla!

  2. i guess i’m guilty cause i’m hating that tight ass smedium rayon shirt that nigga wearing in that pic…his homies shoulda slapped his ass for even being at the photo shoot with that shit on..

  3. Lmao white ppl make black ppl look so fuckin ghetto an yall let em 4 any type of money….smh black ppl

  4. I drinky this and it’s good. Don’t leave you with a headache or anything. Good good. I can see this happening.

  5. fuck rick ross lame ass nigga he still aint got nothing on 50, selling alcohol cant black people do something better for themselves than selling poison shit that will eat your liver up

  6. Fuck 50, fuck ross unless they get in the ring & box their shit out, their words don’t mean shit to me. 50 only disses for record sales ross can’t say nothing don’t listen to his music.

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