Proximo Spirits, Inc. and its 1800® Tequila announced this week a partnership with Rick Ross and his Triple C’s crew, in which the Miami rapper would endorse their new, clear tequila.
Kicking off the partnership will be a video and photo shoot, showing Rick Doss and his crew enjoying 1800 Tequila’s Select Silver, which the company boasts as the first and only 100 proof clear tequila on the market.
“Of all the tequilas out there, the 100 proof 1800 Select Silver is the ‘big boss’ and the only tequila I would put the Rick Ross name behind,” said the rapper. “1800 Tequila is a brand I’m really excited to grind and build with, and as I keep pumping out the hits, topping the charts, and discovering new talent like my crew Triple C’s — 1800 Tequila will be rising to the top with me.”
“Rick Ross and Triple C’s were an obvious choice for us,” added Elwyn Gladstone, Head of Marketing for Proximo. “1800 Select Silver is a serious tequila for the serious tequila drinker. It’s making a huge splash in the tequila market right now, just as Rick Ross is shaking up the music industry.”
According to the company, 1800 Select Silver is “a smooth and sexy alternative to the predictable players behind the bar and is the perfect choice for partygoers.”
It is made from 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double-distilled and matured in French and American oak barrels for superior drinkability. Its bottle is recognized for its iconic packaging, which includes a stopper that doubles as a shot glass.
In addition to Silver Select, 1800 also offers other lines such as Silver, Reposado, Añejo, and 1800 Colección, an extra-añejo tequila, that is released annually in highly limited quantities.