Nelly already has a successful jeans and women’s apparel line with Apple Bottoms, and now the rapper is gearing up to expand the brand into a signature scent.
According to SoJones.com, Nelly has partnered with Romane Fragrances and is set to release his own Apple Bottoms scent.
The fragrance is “designed to be the perfect compliment to the lifestyle of the Apple Bottoms woman,” celebrating the “beauty and the curves we see in our core female demographic,” said a press release.
The Apple Bottoms by Nelly Eau de Parfum is infused with a burst of citrus and a subtle pink peony note, and also includes rose and coconut as floral layers. Also, sandalwood, golden amber, velvet musk, and a soft hint of apple blossoms creates the heady signature scent that lingers on the skin, the company’s description reads.
“Apple Bottoms jeans make a women feel great about herself, and that’s exactly the same feeling our fragrance and body care products create,” said Monte Heinge, CEO of Romane Fragrances.
The scent will be launched along with a range of beauty products — consisting of pearlescent body wash products each retailed at $20 and body lotion products retailed at $22. The Apple Bottoms fragrance will be available in two sizes — 3.4-oz. retailed at $58 and 1.7-oz. retailed at $48.
It will also come packaged in a box designed with decorative golden chains, overlaying a white background.
It is slated to debut in fall 2009 in department and specialty stores.