De La Soul Teams Up With Nike For Original Run Series

By Ronnie Gamble  |  04/29/2009

2009-04-29 - De La SoulVeteran hip-hop group, De La Soul, has become one of the most influential groups over the last two decades. Commemorating the 20th Anniversary of their debut 3 Feet High and Rising, De La has teamed up with Nike for ARE YOU IN?: Nike+ Original Run for their first released new material in five years.

With production by Chicago-based DJ/Production-duo Flosstradamus, ARE YOU IN? is a unique album written specifically for runners, but its allure extends to all music fans.

Posdnuos of De La Soul explains, "When we first heard about this project, we were psyched on the challenge. We pride ourselves on being able to get bodies moving, so it was cool to do it with a specific goal in mind -- giving runners the sonic fuel to clock some miles."

ARE YOU IN?: Nike+ Original Run is a continuous full-length body of music that reflects the arc a runner experiences during a run. Commissioned by Nike, this new installment with De La is the fifth release in the Nike+ Original Run series, following releases by artists such as A-Trak, Aesop Rock, LCD Soundsystem and Crystal Method.

(Check out De La Soul discussing the collaboration in this video interview)

"Just us being a part of the last. Wow, that's cool. For us to be actually picked off a list, and to actually do it, it was cool," said the group.

"We didn't compromise being De La Soul, nor does it compromise as Nike either. It's actually what we all looked to do, which was be innovative, get your body motivated to start your day or start your workout."

The new release features cover artwork by famed designer Joe Buckingham and an exclusive single.

The record is out now, and available through iTunes for $9.99.