BET Announces Plan To Launch Channel For Middle-Aged Audience

By Allen Starbury  |  04/24/2009

Logo - BETBET Networks announced Thursday (April 23) plans to launch a new basic-cable channel designed to an older black audience.

According to the Associated Press, the new channel is called Centric, and was described in a presentation to advertisers as a service "focused on and central to the African-American adult experience."

The channel is set to launch later this year, and is expected to replace BET J, a spin-off of the flagship network that reaches some 32 million households.

BET original channel is the leading network tailored for black teens and young adults, and is currently available in 89 million households.

Reuters reports that some of the programming on Centric will include "Keeping Up With the Joneses," a docu-soap that focuses on Houston's upper crust; "Leading Men," a BET J transplant that profiles prominent entertainers like Wyclef Jean and Terrence Howard; "Model City," which follows a group of aspiring male models; and "Real Life Divas," an up-close-and-personal look at the lives of fashion icons and performers like Iman, Chaka Khan and Naomi Campbell.

BET joins TV One as one of the few TV outlets developed to target middle-aged black consumers and their families.