Music mogul Steve Rifkind, of LOUD/SRC fame, recently announced the purchase of youth basketball tournament leader Vision Sports.
The Florida-based youth basketball tournament company is known for managing and producing five of the biggest amateur basketball tournaments in the country.
Rifkind’s SRC company will utilize its corporate branding expertise to secure multiple sponsorships, which means innumerable benefits to the players who participate.
“I bought this company for the kids, so they have chance to see the world”, said Rifkind of the purchase.
The music industry vet for breaking such acts as the Wu-Tang Clan, used to coach his own son on one of the teams within the program, the Delray Beach Blazers.
Vision Sports is based in Texas and the venture will expand to Delray Beach, Florida, where Mr. Rifkind’s involvement began, and where he became increasingly invested in giving back to the area. The Florida office will be housed directly in the Pompey Park providing closeness to the community.
Combining astute business acumen with a father’s philanthropic drive, the venture aims to utilize the world of hip-hop, in which many of the kids involved are already immersed, with a progressive outlook on basketball, education and lifestyle.
Rather than bring in a wholly corporate management team, Rifkind has chosen to run the business venture with Jason Floyd and Kevin Huggins, coaches within the program as well as administrators.
Under the prior ownership, Vision Sports Tournaments have historically been very well run and produce high quality events, something Mr. Rikfind and crew intend to maintain as well as enhance.
“A tradition with these tournaments has been established and it is of the highest goal to keep that alive and growing,” said their official press release.