Just a day after his arrest for an alleged assault of his girlfriend Rihanna, singer Chris Brown’s endorsement deal with bubblegum company Wrigley is in trouble.
According to the Associated Press, the company has suspended his Doublemint ads in wake of the highly-publicized arrest on Sunday (February 8), before he and Rihanna were scheduled to attend the Grammys.
“Wrigley is concerned by the serious allegations made against Chris Brown,” the company said in a statement. “We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved.”
A part of Chris Brown’s appeal to company’s like Wrigley is his squeaky clean image, helping him land the Doublemint campaign. But, yesterday’s negative press, it looks like that image may be in trouble.
Brown’s top 10 hit single, “Forever,” is currently featured in 30-second spots for Doublemint on both radio and TV. The spots will cease until further notice.
The singer was arrested Sunday, after he turned himself in to the Los Angeles Police Department for an investigation into a domestic dispute earlier in the day.
Brown reportedly got into a heated argument with an unnamed female passenger — which has been said to be Rihanna — while driving near Hancock Park, which escalated. Details of what happened are still sketchy.
He was later arrested and charged with making criminal threats, while he remains under investigation for felony charges of domestic violence.
Brown was later released on $50,000 bail, and is due in court in March.