Last year Street Love gave clubs, radio stations, and iPods great songs to vibe to such as “Get It Shawty” and “You.” Lloyd is back on the scene demonstrating his growth and creativity with his new release, Lessons In Love. On his new release, all fans alike will be given Lloyd’s personal lessons in love as he touches upon the emotions behind uniting couples in an intimate manner, which is guaranteed to leave his fans feeling satisfied.
This Atlanta bred R&B crooner has hit the airwaves with his new single, “Girls Around The World” featuring Lil Wayne, producing magic once again. During his busy promotional schedule, Lloyd takes time to talk to BallerStatus about the new album, his view on his competition, his love life, and the inspiration of sex in his project.
BallerStatus: Last year you had great success with Street Love, how excited are you this time around with Lessons In Love?
Lloyd: I’m pretty excited. I’m anxious. I am thankful and appreciative and I am extremely ecstatic about what the next few weeks are going to reveal themselves to be.
BallerStatus: You have a new banger out right now called “Girls Around The World” with Wayne. What do you think about the response on the single so far?
Lloyd: Out of this world. I just say it like this: to record a song is one of the greatest things in the world. To record and actually make it from scratch off of emotion through feelings [and to] create something that lasts forever is really cool. To hear it played on the radio for all the world to hear is another incredible feeling. To actually get on stage to perform it and to see the responses that people give you is probably one of the greatest things in the world because it just shows you that you are appreciated. It shows that you are listening and it’s very encouraging.
BallerStatus: How about the club scene. What do you think about when club goers respond to your music?
Lloyd: That’s even cooler because clubs is my age group and older. It’s really the people out there that are making the night life what it is, and anytime that you can be part of what sets the perfect mood for the night is incredible. I think that clubs are all about creating fantasies by the way they set up the insides, to the lighting they use, to the way the girls dress, the alcohol that makes you feel a certain way, the different colors: the blues and greens. The whole setting is very sexy and if your music is the theme to setting, then that’s the coolest.
BallerStatus: The album is called Lessons In Love. What type of lessons in love are you going to teach us?
Lloyd: A couple. Sex is on everyone’s brain. Sex is the greatest form of physical affection that you can share with a lover. By having sex — it doesn’t mean you’re going to find love. The album is about helping to bring clarity between sex and love through songs like have “Have My Baby,” which talks about sharing the greatest feeling in the world. To me it’s sex with a loved one, with my girlfriend, and with my fantasy girl. From this affection that we share comes the greatest gift out of love, which is a baby … Something that, you know, grows is a reflection of your love.
BallerStatus: You’re taking Lessons In Love to a grown and sexy level. Were there any events in your life that built it to this point?
BallerStatus: Any special people in your life?
Lloyd: (pause and smiles)
BallerStatus: And he smiles.
Lloyd: You mean like a girlfriend?
BallerStatus: Possibly. [How about] lady friends?
Lloyd: Possibly. That’s a good way to answer it (laughs).
BallerStatus: (laughs) Tell us a little bit about this album.
Lloyd: It’s incredible production. New music means trying new things. I’ve been saying making love is like making music: you want to try new things, you want to be adventurous and spontaneous, you want to take different approaches and keep it interesting, so on the album I did just that. I acquired the help of Polow Da Don, fellow ATLien, Nelly, Ludacris, another fellow ATLien. I’m trying to match different song writers and producers that haven’t worked together before but are great: Shante Austin and Eric Hudson working together, a kid named Oak and RL from Next working together. Me and then, you know, you have to have your foundation. You can’t let that go. Even though you want to try new things, you also have to keep what’s special about you. For me that’s my Street Love sound. I have Jasper and Big Reese to help me and JLack, whose Usher’s brother. He’s always got my back and I really think we all came together and made a really special album. You even get some production from me, which is kind of cool.
BallerStatus: So you’ve worked on production as well, what about song writing?
Lloyd: Well, song writing was already in the can, it was production that was different.
BallerStatus: Do you feel like you’ve progressed since Street Love?
BallerStatus: Do you feel as an R&B artist that your music is evolving as you progress in your career?
BallerStatus: What do you think catapulted your growth?
Lloyd: My inner drive for perfection. My idea that if I work really hard, I could be better than the last time around and also witnessing that through hard work. I provide opportunities not only for myself, but for my friends, my family, and my associates, and I take it all into consideration.
BallerStatus: You seem very confident with what you can offer to the business right now, but there’s a lot of competition with Ne-Yo, Chris Brown, and Usher.
Lloyd: I like to think of it as all friendly competition. I think that were all just very talented guys competing for girls’ affection and attention and sadly she can only date one guy at a time.
BallerStatus: Girls are a little sneakier than that. We want you to think we can only date one guy.
Lloyd: Oh no, you definitely are, but I think that it’s not really a bad thing. It’s just healthy for the brain. As an artistic person you have to challenge yourself more than anything and you know there’s nothing better to help you challenge yourself than to see someone else challenge themselves and make you feel like “Hey I need to stay on my job,” you know, and it’s all friendly.
BallerStatus: Would you ever work with them on a single if you could without the politics?
Lloyd: Of course. Actually, I worked with [Ne-Yo] on a song on Fabolous’ album called “Real Playa Like.” Me and Ne-Yo collaborated on that, so it was really cool.
BallerStatus: How do you feel about R&B music right now?
Lloyd: I don’t know how to feel about R&B in particular because that’s not the only music I listen to.
BallerStatus: What do you listen to?
Lloyd: I listen to everything. I listen to every kind of music that’s imaginable… I’ve experienced the growth of all genres and because of that I feel like music in general is in a great place. I’m really excited to see where it goes.
BallerStatus: Do you think listening to other genres of music keeps your creativity multi-dimensional?
Lloyd: Yeah, I think that by attending performing arts school and being mixed in with black kids, white kids, Asian kids, middle eastern kids, Hispanic kids all in one class of 300, maybe … I think that being exposed to all different forms of art not just music, but dance, theater, and drama … I think that it has all played an influential role in me being open to other ideas.
BallerStatus: The commerce might be changing, but the one thing that will never change is live performances. Have you started going out and performing your new music?
Lloyd: The moment I recorded was the moment I wanted to go out and perform it. The sad thing is that you can’t just jump into it like that because people don’t know what the hell it is until it comes out later, so I just have to be patient and wait until it bubbles a little bit. The most exciting moment performing it though was a few weeks ago in L.A. performing along side Lil Wayne and we rocked the crowd. It was about 20,000 kids out there. Everyone had a great time.