By now, his infectious hit single, “Get Silly,” has made its way through your ear drums, and the video that started it all has racked up millions of views on YouTube and across the internet. But, do you know who V.I.C. is? We didn’t, so we caught up with the young rapper from the ATL, who once earned his living as a barber, to see what he’s all about and where he popped up outta nowhere from.
V.I.C. is a self-confident rapper, born in the same hood as 50 Cent — Jamaica Queens — but was, at the age of 10, uprooted to Atlanta where he’s lived ever since. He was a barber all the way up until early this year when his single took off and his stock rose. But to V.I.C., becoming a star his destiny and was just a matter of time before that journey would begin. “I didn’t expect no less, because I know that I’m not here to fail,” he says. “… I was born a star. I got a superstar personality and swagger about myself that will always intrigue people.” And so far, he’s right.
In just a short time, with little promotion, he saw “Get Silly” grow from a buzzing single on the internet to getting spins across the country. According to V.I.C., all his team did was upload it to YouTube, and it snowballed from there. That’s just the beginning though. V.I.C. is gearing up to introduce himself to the world, via his debut album Beast, which he boasts will have a long run — seven singles long to be exact. Love him or hate him, V.I.C. saw his video skyrocket in popularity all off internet buzz, and you got to give him credit for that.
BallerStatus.com: The “Get Silly” single has been huge for you this year. What were you doing before that track hit?
V.I.C.: I was basically just cutting hair at the barbershop. I had actually put out a mixtape on my own called Undeniable. So basically I was just cutting hair and promoting that mixtape.
BallerStatus.com: Obviously, you have a relationship with Soulja Boy, so when did you get down with him?
V.I.C.: I met Soulja Boy after I got signed, but we’re seperate. We’re from separate camps. People thought I was one of his artists.
BallerStatus.com: The “Get Silly” video blew up online, so tell us about how the success of the single online came about.
V.I.C.: Really, I didn’t do nothing. We didn’t do nothing but put it up. I guess my swag had caught a lot of people’s attention. We just put it on YouTube and that’s it.
BallerStatus.com: Before it went up, did you expect it to get as big as it did?
V.I.C.: I didn’t expect no less, because I know that I’m not here to fail.
BallerStatus.com: Ok that was the first single, so as far as the album, tell us a little more about that.
V.I.C.: The album is called Beast, and it’s called that because I’m a beast on the mic, I’m a beast on the stage, and I’m a beast on the streets. You can expect it later this year. It’s finished right now. So far, I got Bun B, Hurriane Chris, and Avant.
BallerStatus.com: In hip-hop, a lot of artists come out the gate with a hot single, a dance, or whatever, but fade out as fast as they come in. What is it about V.I.C. that’s gonna carry you past the buzz of the first single and into a full music career?
V.I.C.: I feel like now-a-days, with records not selling, I feel like one thing that’s not gonna change about the game is people buy into you as a person. I was born a star. I got a superstar personality and swagger about myself that will always intrigue people. That will give me the longevity that I need. Also, along with that, I make good music. I make big music. Right now, I got my label juggling between singles, you know what I’m saying? My album, you’ll find at least seven singles on there. For me to make them, it’s nothing.
BallerStatus.com: Where you from? Atlanta?
V.I.C.: Actually, I was born in New York, in Jamaica Queens. I left New York when I was 10 years old and I was raised in Atlanta.
BallerStatus.com: So would you say you’re more a south artist or do you have that New York influence as well?
V.I.C.: I mean, I am from the south. I’m from Atlanta because that’s where I was raised. I thank God for having both those experiences though. The up north, New York side of me loves lyrics, loves metaphors, loves words ’cause in New York, you gotta be able to rap. I’m a real rapper. I really know how to rap. Being from the south, we just got that bounce, that bounce in our beats, and my swag. Both of those together makes a good sound.
BallerStatus.com: You mentioned your swag. These days, an artist — as you mentioned — has to sell himself as a package. People buy into, not just your music, but your style. How important is that for you?
V.I.C.: I feel like your swag is everything. That’s what is either gonna draw people to you, or draw them away from you. Your swag is your influence on the game. It’s like some people’s swag is real polluted. They may have the dope boys swag, but me, I feel like I have a real clean, universal swag that can be loved by my caucasian brothers and sisters, and my fellow black Americans because it’s clean.
BallerStatus.com: Back to the video for a second. The “Get Silly” video is real fun, you had the kids dancing, then you threw in some animated stuff to go along with some of the lyrics. How fun was it making that video?
V.I.C.: It was the best experience in the world. It was real fun. Most artists are told what to do, but I was at liberty to give my ideas and what not, and just have fun with it.
BallerStatus.com: So debuting with a single from Soulja Boy is pretty big for you. Are you pretty close with him?
V.I.C.: We cool. We not close, like a brother, but we cool. We both got real busy careers. I met Soulja Boy when I got signed. He was already pushing off in his career, so we don’t really have too much time to just chill unless it’s on some business or some shows.
It’s a family thing. Me and him both signed to the same people. If he needs something, I got him. If I need something, he got me.
BallerStatus.com: So after the video dropped, is that when music took priority and you quit the barbershop?
V.I.C.: I got signed, and I was basically just working on my album. I stayed at the barbershop. They was wondering like “Damn, what you still doing here? I thought you got signed.” I was like “Well, I’m not doing shows or nothing yet.” My song was just bubbling then. I stayed working. I stayed working at the shop and the studio, the same way I been doing it. It was no different from me. I was working in the shop, paying for my own studio time. The only difference now, I didn’t have to pay for studio time, so I kept it the same. That was until I started getting shows, and I couldn’t balance the two worlds no more. I had to let that go.
BallerStatus.com: Now with the single, what’s it like?
V.I.C.: Now, I’m always on the road. Shoot, I feel like I live at the airport.