Don King & 2K Sports Ready ‘Prizefighter,’ Launch Website

By Tim Boswell  |  05/29/2008

Longtime boxing promoter Don King has teamed up with 2K Sports to launch, in support of the upcoming boxing video game, "Don King Presents: Prizefighter."

Video Games -- Don King's Prize Fighter

Via the new site, fans can now enroll in what the site calls "the University of Hype" where they can "learn the art of larger-than-life self-promotion, while getting new insight into the man behind the mania."

"To be the king, you've got to know the king, and provides what you need to know to follow in my footsteps," said Don King in a statement. "You'll also be witness to the spectacular promotionalization of 2K Sports' 'Don King Presents: Prizefighter,' the most exhilarating boxing title the world has ever seen."

The newly launched site boasts features such as the Nickname Generator (where fans can get their own boxing moniker), Customizable Hype Spoken by Don King (where you generate your own hype, Mad Lib-style, with the voice of the king), Complete Guide to King's English (where fans can accurately sling the slang to raise their hype game), the Hype Boards (where fans can share their own hype glory stories), and downloads screensavers and screenshots of the game.

"Don King Presents: Prizefighter" promises to deliver the deepest, most authentic and entertaining boxing experience to date, where gamers can live the life of a boxer -- where you build a career and rising to stardom.

During the game, players must train, overcome adversity, get promoted and avoid temptation to rise in notoriety. The story of their struggle to become champion unfolds in a unique, live-action sports documentary style that features real-life legends and current stars from the world of boxing including Ken Norton, Larry Holmes, Andrew Gollotta, Joe Calzaghe, and many others.

Additionally, Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles, also star in the documentary and act as temptations for boxers throughout their career.

"Don King Presents: Prizefighter" is slated fore release June 10 via the Xbox 360 gaming console.

For more info, visit