Reebok, the footwear producer, recently announced a partnership with Microsoft Zune to launch a limited edition Allen Iverson Zune Sneaker. The upcoming sneaker is called the Answer XI Zune, designed featuring the Zune logo, and will retail for $300.
The pairs of sneakers will be sold along with a customized 8GB black Zune digital media player, featuring etched AI graphics, and loaded with special AI content — including his Reebok commercials, playlists and interview footage of other Reebok athletes talking about the first time they played against AI in the league. They will also come in special packaging.
According to a press release for the company, the shoes are very limited — only 60 pairs are available.
The Answer XI Zune collection will be released in June 2008 and be sold only at select boutique shops in five key markets — Complex/Training Day Store (NYC), Major Commonwealth (DC), Commonwealth (VA), Wish (ATL) and The 400 (Denver).
Each store will receive only 12 collectible packages, so lines are sure to be lined up.