Steve Rifkind Officially Secures Loud Name, Plans Return With The Wu

Steve Rifkind, founder of SRC Records, has officially secured the Loud name for a second time, 15 years after the label was originally launched.

Although it’s not news that Rifkind planned to resurrect the label that was shut down in 2002 and then went on to become a part of Sony BMG, it was only recently that he actually secured the name once again.

In an exclusive statement given to, the music executive expressed his excitement saying he was “extremely happy” that Loud Records is back.

Just how Loud entered the game in 1993 with the Wu-Tang Clan, they plan on repeating history once again.

“It’s full circle for all of us,” Rifkind told “We came in together and now we are going to do it for a second time. 36 Chambers came out in ’93, [this time], they’re going to get a whole new audience.”

The Wu-Tang Clan’s debut album, Enter The Wu-Tang (36 Chambers), was Loud Records first release. But, the label went on to release successful albums from Big Pun, Mobb Deep, Tha Alkaholiks, Lil Flip and Xzibit before closing its doors in 2002.

Marking its return will be the Wu, with a new album in the works titled 8 Diagrams, their first album as a group since 2001’s Iron Flag.

Due to recent news of the group getting clearance for the first ever Beatles sample, Loud has pushed back the album’s release from November 13 to December 4.

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