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	<title>BallerStatus.com &#187; Rocawear</title>
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	<link>http://www.ballerstatus.com</link>
	<description>Daily Urban Lifestyle</description>
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		<title>Jay-Z To Star In Rocawear&#039;s First Ever TV Campaign To Help Struggling Brand</title>
		<link>http://www.ballerstatus.com/2012/02/07/jay-z-to-star-in-rocawears-first-ever-tv-campaign-to-help-struggling-brand/</link>
		<comments>http://www.ballerstatus.com/2012/02/07/jay-z-to-star-in-rocawears-first-ever-tv-campaign-to-help-struggling-brand/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 23:13:16 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jay-Z]]></category>
		<category><![CDATA[Rocawear]]></category>

		<guid isPermaLink="false">http://www.ballerstatus.com/?p=52446</guid>
		<description><![CDATA[With recent reports of struggling sales, Jay-Z is stepping in to help save the brand he started in the 1990s with partner Damon Dash: Rocawear. Although the hip-hop mogul made a killing with the brand over the years, it's apparent that it's struggling, after reports surfaced that half of the brand's employees were laid off [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rocawear Lays Off Half Of Its Staff, Source Says Jay-Z Has &#039;Given Up&#039; On The Brand</title>
		<link>http://www.ballerstatus.com/2012/01/18/rocawear-lays-off-half-of-its-staff-source-says-jay-z-has-given-up-on-the-brand/</link>
		<comments>http://www.ballerstatus.com/2012/01/18/rocawear-lays-off-half-of-its-staff-source-says-jay-z-has-given-up-on-the-brand/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:32:45 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jay-Z]]></category>
		<category><![CDATA[Rocawear]]></category>

		<guid isPermaLink="false">http://www.ballerstatus.com/?p=51465</guid>
		<description><![CDATA[Although Jay-Z's success is well-documented, boasting a resume that includes companies like Roc Nation and the 40/40 Club, not all his businesses are doing so well. Specifically, his once popular Rocawear clothing brand. According to the New York Post, the hip-hop mogul recently laid off 28 of the company's 56 member staff, citing "economic" reasons [...]]]></description>
		<wfw:commentRss>http://www.ballerstatus.com/2012/01/18/rocawear-lays-off-half-of-its-staff-source-says-jay-z-has-given-up-on-the-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Jay-Z&#039;s Controversial &#039;Occupy Wall Street&#039;-Inspired Tee Back On Sale Despite Backlash</title>
		<link>http://www.ballerstatus.com/2011/11/15/jay-zs-controversial-occupy-wall-street-inspire-tee-back-on-sale-despite-backlash/</link>
		<comments>http://www.ballerstatus.com/2011/11/15/jay-zs-controversial-occupy-wall-street-inspire-tee-back-on-sale-despite-backlash/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 20:31:55 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[Jay-Z]]></category>
		<category><![CDATA[Rocawear]]></category>
		<category><![CDATA[Wall Street]]></category>

		<guid isPermaLink="false">http://www.ballerstatus.com/?p=48711</guid>
		<description><![CDATA[Jay-Z made headlines last week, when his Rocawear clothing brand dropped a tee inspired by the "Occupy Wall Street" movement. The tee, which reads "Occupy All Streets," was a play on the title of the movement protesting corporate financial institutes. On it, the "W" in "Wall" is scratched out in red, and an "S" is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jay-Z Drops Occupy Wall Street-Inspired Tee, But Doesn&#039;t Benefit The Movement</title>
		<link>http://www.ballerstatus.com/2011/11/11/jay-z-drops-occupy-wall-street-inspired-tee-but-doesnt-benefit-the-movement/</link>
		<comments>http://www.ballerstatus.com/2011/11/11/jay-z-drops-occupy-wall-street-inspired-tee-but-doesnt-benefit-the-movement/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 19:26:46 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[Jay-Z]]></category>
		<category><![CDATA[Rocawear]]></category>
		<category><![CDATA[Wall Street]]></category>

		<guid isPermaLink="false">http://www.ballerstatus.com/?p=48538</guid>
		<description><![CDATA[Jay-Z dropped a new Rocawear tee on Friday (November 11) that's garnered some attention, because it's inspired by the "Occupy Wall Street" movement that's spread across the country. The new tee reads "Occupy All Streets," a play on the name of the movement protesting major financial institutes. On it, the "W" in "Wall" is scratched [...]]]></description>
		<wfw:commentRss>http://www.ballerstatus.com/2011/11/11/jay-z-drops-occupy-wall-street-inspired-tee-but-doesnt-benefit-the-movement/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Affion Crockett Impersonates Jay-Z In New Rocawear Campaign (Video)</title>
		<link>http://www.ballerstatus.com/2011/08/20/affion-crockett-impersonates-jay-z-in-new-rocawear-campaign-video/</link>
		<comments>http://www.ballerstatus.com/2011/08/20/affion-crockett-impersonates-jay-z-in-new-rocawear-campaign-video/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 07:29:20 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Affion Crockett]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Jay-Z]]></category>
		<category><![CDATA[Rocawear]]></category>

		<guid isPermaLink="false">http://www.ballerstatus.com/?p=44647</guid>
		<description><![CDATA[Comedian Affion Crockett has been doing impersonations of for a minute, doing his version of Drake, Lil Wayne, and Chris Brown ... but it's his impersonation of Jay-Z that probably is done the best. Apparently, Jay has been watching ... and loves it. The hip-hop mogul recently enlisted the comedian to appear in a viral campaign for his Rocawear, called "That's Rocawear," where he raps to "D.O.A. (Death of Auto-Tune)", but does a fashion version.... and performs as hip-hop dancing duo Les Twins to "Venus vs. Mars" ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rocawear To Release Special Barbie Collection Wih Mattel</title>
		<link>http://www.ballerstatus.com/2009/07/14/rocawear-to-release-special-barbie-collection-wih-mattel/</link>
		<comments>http://www.ballerstatus.com/2009/07/14/rocawear-to-release-special-barbie-collection-wih-mattel/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 09:01:30 +0000</pubDate>
		<dc:creator>Anne van de Sande</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Jay-Z]]></category>
		<category><![CDATA[Rocawear]]></category>

		<guid isPermaLink="false">http://www.ballerstatus.com/?p=14619</guid>
		<description><![CDATA[Jay's Rocawear line looks like its going into the toy business by rolling out a line of Barbie dolls. In celebration of their 10th anniversary, Rocawear has teamed up with Mattel for a special collection of Barbie dolls -- all of which are black and rocking Rocawear clothing.]]></description>
		<wfw:commentRss>http://www.ballerstatus.com/2009/07/14/rocawear-to-release-special-barbie-collection-wih-mattel/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Ciara Becomes The New Face Of Rocawear</title>
		<link>http://www.ballerstatus.com/2007/05/17/ciara-becomes-the-new-face-of-rocawear/</link>
		<comments>http://www.ballerstatus.com/2007/05/17/ciara-becomes-the-new-face-of-rocawear/#comments</comments>
		<pubDate>Thu, 17 May 2007 23:14:48 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Ciara]]></category>
		<category><![CDATA[Rocawear]]></category>

		<guid isPermaLink="false">http://www.ballerstatus.com/?p=718</guid>
		<description><![CDATA[Ciara has recently signed on to become the new face of Jay-z's Rocawear women's line, and will be featured in upcoming ad campaigns. The new campaign, titled "I Will Not Lose," will feature testimonials by individuals who have overcome various hardships -- including a speech by Amy Steele, editor of the Virginia Tech's college newspaper. [...]]]></description>
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		<slash:comments>0</slash:comments>
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