| Tagged with: Rocawear |
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Jay-Z To Star In Rocawear's First Ever TV Campaign To Help Struggling Brand
Fashion ♦ Posted 02/07/2012
With recent reports of struggling sales, Jay-Z is stepping in to help save the brand he started in the 1990s with partner Damon Dash: Rocawear. Although the hip-hop mogul made a killing with the brand over the years, it's apparent that it's struggling, after reports surfaced that half of the brand's employees were laid off... |
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Rocawear Lays Off Half Of Its Staff, Source Says Jay-Z Has 'Given Up' On The Brand
Fashion ♦ Posted 01/18/2012
Although Jay-Z's success is well-documented, boasting a resume that includes companies like Roc Nation and the 40/40 Club, not all his businesses are doing so well. Specifically, his once popular Rocawear clothing brand. According to the New York Post, the hip-hop mogul recently laid off 28 of the company's 56 member staff, citing "economic" reasons... |
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Jay-Z Drops Occupy Wall Street-Inspired Tee, But Doesn't Benefit The Movement
Politics ♦ Posted 11/11/2011
Jay-Z dropped a new Rocawear tee on Friday (November 11) that's garnered some attention, because it's inspired by the "Occupy Wall Street" movement that's spread across the country. The new tee reads "Occupy All Streets," a play on the name of the movement protesting major financial institutes. On it, the "W" in "Wall" is scratched... |
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Affion Crockett Impersonates Jay-Z In New Rocawear Campaign (Video)
Fashion, Videos ♦ Posted 08/20/2011
Comedian Affion Crockett has been doing impersonations of for a minute, doing his version of Drake, Lil Wayne, and Chris Brown ... but it's his impersonation of Jay-Z that probably is done the best. Apparently, Jay has been watching ... and loves it. The hip-hop mogul recently enlisted the comedian to appear in a viral campaign for his Rocawear, called "That's Rocawear," where he raps... |
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Rocawear To Release Special Barbie Collection Wih Mattel
Fashion ♦ Posted 07/14/2009
Jay's Rocawear line looks like its going into the toy business by rolling out a line of Barbie dolls. In celebration of their 10th anniversary, Rocawear has teamed up with Mattel for a special collection of Barbie dolls -- all of which are black and rocking Rocawear... |
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Ciara Becomes The New Face Of Rocawear
Fashion ♦ Posted 05/17/2007
Ciara has recently signed on to become the new face of Jay-z's Rocawear women's line, and will be featured in upcoming ad campaigns. The new campaign, titled "I Will Not Lose," will feature testimonials by individuals who have overcome various hardships -- including a speech by Amy Steele, editor of the Virginia Tech's college newspaper.... |
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