Master P Takes His P. Miller Clothing Line To Wal-Mart
Published: Saturday - July 5, 2008
Words by Ronnie Gamble
Romeo and Master P dressed in P. Miller Designs (Photo: P. Miller Designs)
With a slumping economy and gas prices on the rise, Master P and son Romeo are trying to ease the pain of shopping for kids, by bringing the cost of their P. Miller clothing line down, and taking it to Wal-Mart.
The father-son duo's clothing, which they have dubbed "The Great American Brand," is aimed at teens and young adults, and will now be available at Wal-Mart stores nationwide, becoming the discount chain's first African-American hip-hop supplier.
While brands like Polo, Sean John and True Religion jeans sell anywhere from $90 to $200 for a shirt or a pair of jeans, a P. Miller t-shirt will sell for just $9, and jeans for $20, making them much more afford for kids who want that hip-hop fashion for a fraction of the price.
"I figured out a way to make clothes affordable for inner-city families," said Master P. "We use the same factories and the same materials as Sean John, Rocawear, and Ed Hardy. These are quality clothes you'd normally find at a department store like Macy's. Now you can pick up the same high-end fashion at an affordable price.
"Kids don't need to worry anymore about being bullied at school for wearing old clothes," continued Master P. "Likewise, parents don't need to choose between filling up the gas tank or filling up the closet. We're helping families dress fresh for less."
Additionally, P and Romeo have also created a women's line called Miller Peaches, which will sell for $10 or less. P. Miller brand shoes, jewelry, fragrances, and eco-friendly organic cotton clothes are also in the works, they said.
In the past, shopping at Wal-Mart for fashion was looked down upon, but P says this new deal will now make it cool.
"Wal-Mart is such a diverse organization, they're making a lot of opportunities available to minority-owned companies that are ready to do business with a big corporation," said Master P. "This is the makings of a great partnership with the number-one retailer in the world. Together we're making it cool to shop for clothes at Wal-Mart."
Beyond Hip-Hop Shopping Guide: August 2008 Here's our August installment of the shopping guide for all your avid BallerStatus.com visitors who love the newest ... full story
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