Published: Wednesday - July 2, 2008
Words by Ronnie Gamble
Ice Cube on the set of "Do Ya Thang" in Los Angeles (Photo: Lench Mob Records)
Ice Cube is gearing up for the release of another solo album this August, titled Raw Footage.
Already, he set the internet abuzz with the first leaked track from the album, "Gangsta Rap Made Me Do It," along with an accompanying video. However, the video was a little "too hard-core," according to Cube, to get love beyond the internet.
His latest video, "Do Ya Thang," was recently shot in Los Angeles, and this is the one Cube says will be released on a broader level.
On the set of the new video, the veteran gangster rapper explained why he chose to go the route he did with "Gangsta Rap Made Me Do It."
"I released the Internet single called 'Gangsta Rap Made Me Do It.' The video was so hard-core, it just stayed on the Internet," Cube told MTV. "This one is gonna be released worldwide. It's one of those summer songs about doing your thing, not worrying about who's looking at it. It's about being yourself and doing you.
"I wanted to finally do a video and not worry about censoring myself or not taking things out that some censors don't like," he continued.
As for the rest of the album, Cube promises to stay true to what he's always done -- and that's good ole gangsta rap mixed with a little street knowledge. Either way, he's gonna keep it raw.
"I'm raw footage," he explained. "I believe in speaking the real. I been waiting to do this album for a long time. I felt hip-hop wasn't ready for it, that street knowledge I used to do. What's going on with the politics of today -- letting the politicians know what's going on with the streets -- that's my specialty. This album is full of that. Hip-hop for the brain."
So far, guests for the album includes The Game, Musiq Soulchild, and WC.
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