Dr. Dre Unveils New Headphones Line With Jimmy Iovine, Monster Cable
Published: Monday - January 7, 2008
Words by Allen Starbury
Dr. Dre (Photo: Interscope)
Super producer Dr. Dre introduced a line of high-end headphones via a partnership with Monster Cable Products and Interscope chairman Jimmy Iovine at the Consumer Electronics Show tradeshow in Las Vegas, Nevada on Sunday (January 6).
The cable manufacturer unveiled the Beats By Dr. Dre headphones, which introduced a newly developed driver technology, created to allow people to hear music the way Dr. Dre would in the studio.
"When I'm making a track, I'm trying to capture the sound that makes me go 'now THAT's the sh--!" explained the producer. "And I want that reaction from everybody who hears it. I spend a lot of time in the studio listening to my music through headphones... with Beats, people are finally going to hear it the way they should: the way I do."
According to Interscope head, Jimmy Iovine, the headphones have been in the works for a while now, and when the pair found a partner in Monster, Dre's vision was brought to reality.
"Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects," said Iovine. "Beats By Dr. Dre is yet another example of Interscope's commitment to working together with its artists in developing new avenues to experience music."
"Dr. Dre is widely-known as the most critical ear in music today. This rare partnership with such an iconic artist is a testament to the both the need for high-performance headphones and the singular quality of Beats. Listening to music with Beats headphones is a true 'ear opening' experience; users will enjoy not only their comfort and style, but their sonic performance that is unequalled in any other headphone," added Noel Lee, Head Monster.
According to a press release from Monster, Beats headphones will come in a beautifully designed carrying case with anti-microbial cleaning cloths, a special Monster headphone cable, a mini-stereo to 1/4-inch stereo cable adapter, as well as Monster's iSonitalk, a microphone/headphone adapter for iPhones.
They will go on sale in spring 2008, and retail for $399.95.
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