Published: Thursday - November 8, 2007
Words by Allen Starbury
Jay-Z (Photo: Roc-A-Fella)
Jay-Z, via a joint venture with Scion, LLC (an Iconix Brand Group company), has acquired apparel brand, Artful Dodger, for a reported $15 million in cash.
According to CNN Money, Scion has entered into a multi-year exclusive license with Signature Apparel Group for Artful Dodger men's and women's sportswear. Artful Dodger's founder, Scott Langton, will serve as creative director and head designer.
"I consider myself very fortunate to have found a partner in Scion and am really excited about the future of Artful Dodger," said Langton of the deal. "I am looking forward to working with Signature Apparel, who as a company, has both the production infrastructure and financial capacity to make Artful Dodger the brand I always envisioned it to be. This union allows me and my team to focus purely on the designing of the collection and building on the success that we have already achieved in such a small period of time."
Jay-Z feels just as ecstatic, calling Langton a "visionary designer" and the brand itself "what's next and new in fashion."
"Artful Dodger is an incredible brand with a lot of room for growth and Scott Langton is a visionary designer," said Jay. "They represent what's next and new in fashion and we are glad to have both the brand and Scott as a part of our family."
The line is an exclusive, high-end apparel brand sold in boutiques and specialty stores in both the UK and U.S. It was named after the 19th Century Artful Dodger who led a group of cunning young men in mischief throughout the UK.
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