E-40 To Celebrate B-Day, New 40 Water Deal In Vegas
Published: Monday - November 5, 2007
Words by Jay Casteel
E-40 (Photo: Warner Bros.)
Bay Area rap legend, E-40, is gearing up to celebrate his birthday and successful 20 year music career as a rapper, entrepreneur and daily boss.
On Thursday (November 15), the rapper will throw a star-studded party at the Forum Shops at Caesar's Palace in Las Vegas.
"I really felt it was about that time again where I brought all of my friends and fam-bam together to have one big pow-wow and toast it up in the air for several occasions," said the rapper. "For those who came out to my album release in Hollywood, they know exactly what to expect and if they didn't make it, just know this is Part II just for you."
In addition, 40 will unveil his newest business venture, a line of flavored water called "40 Water." But, this isn't his first venture outside of hip-hop, he also owns a Fat Burger and Wingstop fast food franchises.
"Rapping brought me into the entertainment game, once I got in my eyes got bigger," 40 said. "As a business man I get the best of both worlds and the privileges of working and reaping the benefits at the best time in my career."
Attendees of the birthday bash will also get the opportunity to preview tracks from the Vallejo native's next LP, Ball Street Journal, which is scheduled for release during the first quarter of 2008.
"This is the one party you don't want to miss, yeee," says the birthday boy.
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