Celebrities Rock Stunna Shadez Thanks To Federation's Stressmatic
Published: Thursday - October 11, 2007
Words by Ronnie Gamble with reporting by Jay Casteel
Federation's Stressmatic (Photo: Amanda Lopez)
After Bay Area trio, the Federation, dropped their "Stunna Glasses At Night" single in 2006 and E-40 mentioned them in his "Tell Me When To Go" single, Stunna Shades have been a hit around the nation.
Everyone from Nicole Richie and Paris Hilton to E-40 and Lil Scrappy are rocking their customized Stunna glasses, but when any of these celebrities need a pair they holler at Federation member, Stressmatic, who sells them online, via StunnaShadez.net, customized or plain.
"They doing great," Stres tells BallerStatus.com. "I've been getting orders to do whole parties. Like, people order 50, 60, 100 glasses. Like little kids for their sweet sixteen's and sh--.
"You can get your name on em. You can get your football team on em. You can get whatever on em. Phone number, whatever you want," he adds, refering the flexibility of the customization options.
But before the sunglass business began to get off the ground, the idea for them came by accident. After the rapper asked his wife to put some rhinestones on his glasses for a video shoot, they took off from there.
"I was chillin' one day and I had these sunglasses. I was going to E-40's 'U And Dat Booty' video shoot, and I was like, 'I want some sunglasses with some diamonds on em,'" Stres recalls. "So, I holla'd at my wife and was like, 'Hey, put some on there,' so she did. Since then, people was asking me about them like, 'Can I get some sunglasses like that?' All kinds of celebrities were asking, so I thought it would be a good idea. We started little and it started cracking like that."
The rapper's shades are in such high demand that they start at $50 and can cost upwards of $500, depending on how elaborate the diamond designs are wanted on them.
Since he began selling them, he's received thousands of orders. But to date, the craziest order he's ever received came from Washington Huskies' wide receiver, Marcel Reece, who wanted his stunnas fully covered in rhinestones.
"This fool done seen the 'I'm A Flirt' video by R. Kelly, so he wanted his stunnas all the way covered, so you can't see. You can barely see outta them, [there's] hella diamonds," Stres explains while giggling.
For more information, or to order your own pair of Stunna Shadez, visit StunnaShadez.net.
In related news, Stressmatic's group, the Federation, just released their long overdue Warner Bros. album, It's Whateva, which features guest appearances by Snoop Dogg, E-40, Travis Barker and Cashis, among others.
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