French Company Unveils World's Priciest Bottle Of Champagne
Published: Thursday - March 20, 2008
Words by Tim Boswell
Bottles of the world's most expensive champagne by Perrier-Jouet Photo: Perrier-Jouet
This is for all you wannabe ballers who think you doing it big when you poppin' bottles of the measly priced $500 a bottle Cristal in the clubs. You ain't ballin...
French champagne company, Perrier-Jouet, has just released the world's most expensive bottle of bubbly, which went on sale Thursday (March 20). It is geared toward the world's "super-rich" elite, according to the AFP.
The Perrier-Jouet champagne sells for a whopping $6,500 a bottle, so not many can really afford to drink this brand of bubbly and that's exactly what the company was shooting for.
According to the company, sales will be limited to a "community of super-rich" consumers in the United States, Britain, Japan, China, Russia, Switzerland and France.
A limited edition 12-bottle box set of Perrier-Jouet champagne will be priced at $79,000, according to French drink firm Pernod-Ricard.
"We are going to sell these box-sets to 100 people around the world who will have a chance to customize their own champagne, the ultimate luxury," Perrier Olivier Cavil, head of communications at Perrier-Jouet, told the AFP.
"Each buyer will come to Epernay (in eastern France) for a one-on-one meeting with our cellar master Herve Deschamps, and will personally add a 'liqueur' to personalize the bottles," he continued.
The champagne is a mixture of sugar and wines from different years, with the liqueur putting the icing on the cake on bottles of Perrier-Jouet's 2000 Belle Époque champagne.
Additionally, if you are one of those "elite," you will also be offered a storage nest in Perrier-Jouet's cellars, to hold the bottles for additional eight months after purchased.
Pernod Ricard now holds the record for the most expensive bottles of champagne, beating previous record holder Dom Perignon, whose 2005 limited edition bottle went on sale for 12,000 euros per three-liter bottle.
Let's see if these start popping up in rap videos now. Our guess is... probably not.
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