Luxury Sneaker Co. Launches Line For Younger Market
Published: Thursday - June 21, 2007
Words by Miles Bennett
Luxury lifestyle brand, Jhung Yuro, announced Thursday (June 21) the launch of Ceasar Lunix -- a new line of young men's affordable luxury footwear.
Although Jhung Yuro's lines of footwear are usually made as an upscale, athletic-inspired footwear for men, Ceasar Lunix targets men aged 15-24, with a more moderately priced extension of the brand.
Jhung Yuro's Ceasar Lunix line Photo: Jhung Yuro
Finish Line stores nationwide will be the exclusive athletic specialty retailer for the debut season of the new brand, with styles priced at $75 for low-top versions and $80 for mid-tops, while specialty urban independents will also carry the line. The collection is expected to hit stores just in time for Back-to-School and will feature 24 SKU's for Fall 2007.
"Today's young consumer has become more fashion-conscious; and therefore, more interested in purchasing higher-end brands. With the debut of Ceasar Lunix, these trendsetters can now find stylish, high-quality products offered at more affordable prices," says Diego Ross, Urban Footwear Buyer, Finish Line, Inc. "Finish Line stores offer the newest, most cutting-edge brands and we are pleased to be one of the first retailers to introduce this new line to the market."
"We appreciate his support of the brand and thank him for the opportunity to partner with a leading athletic specialty retailer for this debut," adds Kris Wright, General Manager for Jhung Yuro and Ceasar Lunix.
In an effort to create awareness of the new sneaker line, Ceasar Lunix have launched a contest, where fans can create a 30-second video spot for their new Fall 2007 line. The creator of the best video will receive a year's worth of Ceasar Lunix sneakers.
The company says for inspiration, check out the following descriptive terms: Affordable luxury. Innovative product. New unique designs. Subtle aesthetic details. Witty. Clever. Global. Sleek. Clean.
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