Nelly's Pimp Juice Enlists Canadian Rapper To Market To Canada
Published: Monday - April 30, 2007
Words by Allen Starbury
Pimp Juice Photo: Fillmore Street Brewery
As Nelly's Pimp Juice energy drink continues to grow in popularity in the U.S., they've begun to expand, testing the waters in the Canadian market. But, they were looking for an angle to promote it, so the found a track to do the job.
"When I stumbled across Brockway Biggs' music video for 'Shake Ya Caboose,' its vibe meshed really well with the fun persona of Pimp Juice," ssaid Pimp Juice President, William "Wooty" Wooten. "So we approached Brockway Biggs about using a remix to promote Pimp Juice on our website, LetItLoose.com."
When the company first approached the Canadian rapper, he was hestitant because he had never sampled the drink, but after he did, he was impressed.
"I was skeptical at first," said Brockway Biggs. "I'd tried Red Bull and a few other energy drinks here in Canada, but most tasted like wiper fluid mixed with bad cough medicine. But I liked the style of the Pimp Juice merchandise, so I decided to give a can a try. I was impressed. It actually tasted good. So I jumped at the chance of working together."
Brockway Biggs, who hails from Fredericton, NB / Ottawa, ON, had released the 12" vinyl single for "Shake Ya Caboose" back in 2004, and watched it win Urban Single of the Year at the 2005 East Coast Music Awards, so he was excited to record a remix for it.
"The song had been out there for three years, and still holds strong with a lot of my fans, so I was excited at the opportunity to create a fresh new remix," explained the rapper.
The beat for the track's remix quickly came together via the hands of Nevski, who had carved out the original in his Charlottetown, PEI lab. Brockway Biggs then recruit a featured verse from the former Guinness record holder for longest freestyle, Toronto's D.O.
Meanwhile, Wooty sought to fill the second verse with one of the Up-and-comers from Nelly's St. Louis record label, Derrty Ent. Prentiss "Professir" Church obliged and displayed the skills that have landed him featured on numerous albums, most notably the Grammy-nominated "Training Day" soundtrack.
The end result is the "Shake Ya Caboose (Nevski remix)." Until the release of Brockway Biggs' third album this summer, the track is exclusively available for download at LetItLoose.com.
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