Sedgwick & Cedar Forms Alliiance With Agent Glenn Toby
Published: Friday - February 16, 2007
Words by Ronnie Gamble
Glenn Toby (Photo: n/a)
Hip-hop clothing line, Sedgwick & Cedar, has announced that they have entered into a strategic alliance with well-respected sports and entertainment agent, Glenn Toby.
Through the alliance, Glenn Toby will help in building brand exposure for Sedgwick & Cedar with major entertainers and athletes, and they also plan to forge alliances with other global consumer brands under Glenn Toby portfolio.
"Mr. Glenn Toby epitomizes excellence in everything he does from his personal life, successful businesses to his charitable work," said Sedgwick & Cedar CEO, Ray Riccio. "We thought it was important to forge an alliance with someone special, who has the same vision of paying respect to the heritage of hip-hop culture, creating a leading lifestyle brand that allows us to do good works from our success. Glenn combines a unique talent with his understanding of the rich heritage of hip hop, and at the same time, the scope of the global business opportunities for Sedgwick & Cedar worldwide."
Sedgwick & Cedar launched in 2005 with immediate success. Founded by Ray Riccio, the company garnered the support of legendary hip-hop pioneers such as DJ Kool Herc, Grand Master Caz, Afrika Bambaataa, Melle Mel, Grand Wizzard Theodore, Chief Rocker Busy Bee and Sha-Rock, who all lend their names and likenesses to the brand.
Currently, it can be found in more than 200 premier US retailers and 12 countries, but they are not going to stop there.
"My deep roots in the history of hip-hop demanded me to join Sedgwick & Cedar," said Glenn Toby. "Partnering with the Riccio brothers and joining a great team of legends such as DJ Kool Herc, Grand Master Caz, Afrika Bambaataa, Melle Mel, Grand Wizzard Theodore, Chief Rocker Busy Bee and Sha-Rock is gives us an edge in the marketplace."
Glenn Toby is a renowned entertainment/sports agent and entrepreneur, who is a celebrated contributor to the book Souls of My Brothers, written by Candace Sandy and Dawn Marie Daniels. He is also the founder of the Book Bank Foundation, which strives to provide youth with reading materials, mentors, and rewards to foster the fight against illiteracy and homelessness.
Features Joe Budden: I Do It For Hip-Hop It's 2008, and guess what, Joe Budden is still here. Normally when a rapper endures personal tragedies, and label disputes, ... full story
Beyond Hip-Hop Game Review: Far Cry 2 Gone are Jack Carver, his Hawaiian shirt, and the trigens from the first installment of "Far Cry," but in comes spine ... full story
Digg It
Del.icio.us
