It’s was only a matter of time, but now it’s official: streaming is now the No. 1 way Americans consume music.
According to a new report by Nielsen Music, streaming has surpassed digital sales as the top way music is consumed presently… for the first time ever.
Streams made up roughly 38 percent of the “music consumption market” in the U.S., with more than 251 billion songs obtained this way. The number is up a whopping 76 percent from last year.
“The on-demand audio streaming share [of total music consumption] has now surpassed total digital sales (digital albums + digital track equivalents) for the first time in history,” said the study.
Furthermore, hip-hop and R&B made up 22 percent of all listening, with 28 percent being streaming.
A huge contributor in 2016 was Drake, who raked up over 5.4 billion streams, and became the top artist streamed on Spotify.
Interestingly, the study found that vinyl continues to rise, with sales reaching 13 million, its biggest year since 1991.