Infiniti Opens First Brand Experience Center in China
Infiniti has opened its first Brand Experience Center in Beijing, China.
The Infiniti Brand Experience Center is the first of its kind in China, showcasing the brand'ss design aesthetics and innovative technologies all within a premium lifestyle space.
It serves as a platform for customers to enjoy an interactive experience of Infiniti's brand, as well as exploring product, technology and service innovations.
"This is our first Infiniti Brand Experience Center globally and we are very excited that Chinese customers can get to experience it first. As a fully interactive experience, visitors can get up close with our brand understand our 'Empower the Drive' brand statement," said Dane Fisher, GM of Global Business Transformation & Brand for Infiniti.
At the center, an HD LED screen intuitively shows visitors Infiniti's technologies, such as the world's first Direct Adaptive Steering (DAS). There's also various exhibits in a special gallery space, alongside an outside shopping area to purchase Infiniti-branded merchandise.