Inside Nike’s New Soho Location
Nike is slated to open a brand new location in New York City’s Soho neighborhood this week, simply referred to as Nike Soho.
The new space is five-stories tall and boasts 55,000-square-feet, for the ultimate retail experience. The brand says it was "designed to deliver the best of Nike’s personalized services, from exclusive trial spaces to product customization, the store creates a seamless link between Nike’s digital and physical platforms."
Inside, customers can buy some of the brand's latest product, as well as exclusives, such as a LeBron Soldier X collaboration with designer John Elliott, Air Force 1 Low NYC HS, iconic Jordan silhouettes and local designer collaboration tees.
Nike Soho opens Nov. 11, and located at 529 Broadway at Spring Street.