Mountain Dew Reimagines Camo With Wearable Tech Collection
Mountain Dew will debut its first-ever original camouflage-meets-wearable-tech collection at this weekend's ComplexCon, dubbed Camo Out.
Created in collaboration with VFILES, the collection features a range of technical pieces, such as a Solar Panel Backpack, Earbud Tracksuit, Snap-Cam Tech Cap and a Bluetooth-enabled Parka.
The backpack boasts a 6V solar panel and USB port to sync and charge your devices conveniently; the tracksuit is constructed from nylon, which is updated with a set of high-quality earbuds built right into the sleeve and leg piping details; the cap shoots video, take pics and connects wirelessly to your phone, via a built-in snap cam; and finally, the parka features two high-power speakers built into the hood, allowing the wearer to connect via bluetooth,
Additionally, the Camo Out crew is debuting an interactive augmented reality experience and curated gallery installation at ComplexCon, channeling all things camouflage.
Take a sneak peek above, while the collection and experience is available at ComplexCon on Nov. 5-6 in Long Beach, Calif.