Jay Z “Reasonable Doubt” 20th Anniversary Pop-Up Launches in NYC

After celebrating the 20th anniversary of Jay Z's Reasonable Doubt on the West Coast, Roc-A-Fella co-founder Kareem "Biggs" Burke continues the celebration... with a pop-up in NYC.

Curated by Anel Pla, the city's legendary D&D Recording Studios has been transformed into pop-up shop art exhibition celebrating Jay's classic debut album.

"For the New York pop-up shop, we wanted to deliver something unique to our fans and consumers, since it was the birthplace of Reasonable Doubt," said Burke. "The Roc96 exhibition pop-up experience will focus on Jay Z's and DJ Premier's early experience at D&D Studios. This is where Jay created some of his best music before digital."

The pop-up will carry a range of Jay Z and Reasonable Doubt merch as well, including T-shirts, jackets and hoodies. It will be open from Oct. 20-23 (11am to 7pm). But, you have to purchase entry tickets to see the art exhibit, which you can pre-order here.

Reasonable Doubt Pop-Up NYC
347 West Broadway (btwn Grand and Broome)