Freebandz’s Fred Foster Talks Reebok Collaboration
During a Reebok x Freebandz activation at Footaction in NYC earlier this month, we caught up with Freebandz Creative Director Fred Foster, who offered some insight into Future's partnership with Reebok.
"We wanted to keep it authentic. We didn't want a partnership that was about money, that was about being cool. We wanted to create our own lane. Reebok does that," he tells us.
Foster also talked about how Freebandz teased the partnership on the "Summer Sixteen Tour", while Reebok Classic Senior VP Todd Krinsky also told us about Future being drawn to the InstaPump Fury model and why it made the most sense for him.