Cara Delevingne For PUMA’s New “Do You” Campaign

Cara Delevingne has become the latest brand ambassador for PUMA, appearing in the brand's new "Do You" campaign.

Aiming to "inspire confidence in women everywhere", the first set of images for the campaign sees the model showcasing new activewear styles from the brand.

"To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership -- it’s a very powerful statement", says Cara. "It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something."

PUMA's "Do You" campaign launches this month, and features pieces from its running, training, and sport style collections.