Jimmy Kimmel Tricks People Into Thinking Old Phone is the iPhone 7

Fresh of the iPhone 7 announcement, people are going crazy, pre-ordering the new smartphone in huge numbers.

Unsurprisingly, Jimmy Kimmel pulls off a prank on unsuspecting iPhone enthusiasts, tricking them into believing their old iPhones are actually the brand new, yet-to-be-released iPhone 7.

"It's not coming out until September 16th, but most people don't know that," Kimmel tells his audience. "Most people hear about the announcement and they assume they can just get it right away."

Watch how it goes down in the video above. People are too gullible.