Kia Parodies “Tecmo Bowl” in Ad Spot ft. Bo Jackson

With the new NFL season officially here, Kia celebrates with a pair of creative ad spots featuring football legends, Bo Jackson and Brian Bosworth.

In the clips, the brand parodies the classic NES video game, Tecmo Bowl, in which Bo was nearly unstoppable. In the first, instead of Bo taking the hand-off on the 1-yard line and carrying it 99 yards for the touchdown, he jumps in the Kia Sorento and drives it into the endzone.

In another clip (below), Bosworth attempts to stop Bo, but instead, hops in the vehicle and hitches a ride.

So epic!