Rolex Introduces New Yacht-Master 40MM

Rolex returns with a new lineup of 40mm Yacht-Master models, in a trio of finishes and dial colors.

The highlight is the Everose gold edition, which combines 904L steel with 18K Everose gold for a "Rolesor" case, and features a soft pink hue and a chocolate-hued dial to finish the look. The Yacht-Master 40 is also introduced in a steel and platinum model with a dark gray or blue dial, all featuring the same design.

The new Rolex Yacht-Master 40mm will retail for around $11,500 USD.