Adidas Celebrates NYC’s The Tunnel With “Last Encore” Event
For one night only, Adidas Originals created "The Last Encore" event at the legendary nightclub The Tunnel, celebrating the birthplace of underground hip-hop and NYC's '90s hip-hop glory days.
The event included live performances by Pusha T and Desiigner, and DJ sets by Clark Kent and Kitty Cash, while guests channeled the energy and emotions evoked at The Tunnel over the last 25 years.
As part of the "Future" campaign revealed earlier this year, Adidas Originals continues to take cues from the past to inspire the future by tapping into the sounds and visuals of an era past.
In conjunction with "The Last Encore" celebration, adidas releases the NMD_XR1 on Thursday (Aug. 18) at adidas.com, retail locations and select retailers nationwide.