Pirelli Opens First Tire Shop: P Zero World in Los Angeles

P Zero World

World renowned tire brand Pirelli launched its first tire shop ever this week, dubbed P Zero World, located in Los Angeles.

The location will combine retail, service and corporate offices into a single location. According to Pirelli, it is "the global capital of cinema, car design, technical innovation and a focal point in fashion and the arts."

Located on Santa Monica Blvd., near Beverly Hills, the 8,000-square-foot space has three bays that feature state-of-the-art equipment, a luxury retail design and an open concept waiting area, complete with rare supercars, an espresso bar, and a store -- including Pirelli's product lines, motorsport history and OE partnerships.

"This new venture is part of an aggressive growth plan for Pirelli in North America and beyond," said Pierluigi Dinelli, CEO and chairman of Pirelli Tire North America. "P Zero World also speaks to a key part of Pirelli’s unique approach to the market – the strong expression of our corporate identity, which is tied deeply to both the innovative and the experiential. This new initiative brings the concept full circle with retail at the very heart of the brand."

This has been years in the making. Congrats @rafnav3 and the @theidagency and all involved. @pirellitirenorthamerica #pzeroworld #pzero #pirellitirenorthamerica #repost @vcarrillo

A photo posted by marcovlbc (@marcovlbc) on

For more info, visit PZero.com.

P Zero World
10349 Santa Monica Blvd
Los Angeles, CA 90025