Tupac, J. Cole & Missy Elliott Lands on Sprite “Obey Your Verse” Collection
Sprite continues its "Obey Your Verse Lyrical" Collection, with cans featuring three iconic hip-hop artists: Tupac, Missy Elliott and J. Cole.
Following last year's successful program, the brand's second edition features 16 inspiration lyrics from the aforementioned rap trio.
"From the moment Sprite tapped into hip-hop culture 30 years ago with our ad featuring Kurtis Blow, the brand has strived to celebrate self-expression and provide artists with platforms to tell their most moving stories," said Bobby Oliver, director, Sprite & Citrus Brands. "The 'Sprite Obey Your Verse Lyrical Collection' is not only an acknowledgment of the genre’s best storytellers, but also a way of inspiring and empowering our fans to be true to themselves."
In late June, the 16 lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles in stores nationwide while supplies last.
Previous artists in the campaign include Drake, Nas, The Notorious B.I.G. and Rakim.