McDonald’s Japan Gives Customers Shot at 18-Karat Gold Nugget

McDonald's 18-karat gold nugget

McDonald's in Asia continues to roll out odd food items and unique promotions, the latest coming from Japan, in the form of a contest to find a real golden nugget.

McDonald's Japan has launched a new social media campaign, in which one lucky Japanese consumer has a shot at getting an 18-karat gold nugget. It's announced alongside a new mascot called Kaito Nuggets, who participants in the contest must try to unmask by posting his whereabouts on social media whenever he makes a random appearance.

"He may appear in some of McDonald's restaurants through the country, may throw out a ceremonial first pitch for a professional baseball game, or pay a visit to a prefectural governor making a surprising request entertaining people," McDonald's Hapan said in a press release.

In addition to the grand prize winner, 21 runners-up who miss out will instead be awarded a five-piece pack of nuggets for 39 days, available with the two new sauces -- Creamy Cheddar Cheese and Fruits Curry Sauce.

The competition will run from June 8 to 28.