Paul George Lands Cover of “NBA 2K17”

NBA 2K17 - Paul George

2K unveiled the cover for NBA 2K17 this week, which features Indiana Pacers star Paul George as the cover athlete.

His appearance marks his first solo appearance on the cover of NBA 2K, which parallels his explosive return to the court this season, where he averaged a career-best 23.1 points per game.

"I have been playing NBA 2K as long as I can remember, and to be honored as cover athlete of NBA 2K17 is a blessing and vote of confidence that my hard work on and off the court has paid off,” said Paul George, who also led his team to a 2015-2016 NBA playoff berth. “I’m excited to partner with 2K and hope to help take the franchise to the next level".

Long known as one of NBA 2K’s most passionate gamers, George has an extensive history with the franchise, having served as the cover star of MyNBA2K16's Companion app, and as guest commentator at the NBA 2K16 Road to the Finals $250,000 championship, which occurred on June 1.

As part of his global partnership with 2K, George will also serve as the cover athlete for NBA 2K Online in China.

To celebrate the announcement, 2K has also revealed the return of NBA 2K Early Tip-Off Weekend, putting the full game into hands of fans four days ahead of the scheduled street date on September 20. Beginning today, fans can pre-order NBA 2K17 to ensure they receive their copy beginning September 16, four days ahead of the game's release. They will also get in-game digital content, including: 5,000 Virtual Currency; MyTEAM Bundle (includes 3 packs with guaranteed Paul George Free Agent card); and, more to be revealed at a future date.

Pre-order your copy now at