J.J. Watt Unveils New Logo

J.J. Watt

NFL star J.J. Watt unveiled his new logo over the weekend.

The logo will be used for Watt's Reebok campaign, which sports a stylized "JJ" or also viewed as a "W"... and when its turned upside down, its a 99, his jersey number.

According to ESPN, the logo is designed to look like rising buildings, built from the bottom up, a metaphor for work ethic of Watt, who was a walk-on before he received a scholarship at the University of Wisconsin.

Watt signed with Reebok back in April 2015, and has appeared in a number of ad spots with the tagline "Hunt greatness."

My logo. My vision. My goals. #HuntGreatness

A photo posted by JJ Watt (@justinjames99) on