Burn Rubber & Reebok Celebrate the Notorious B.I.G.’s Birthday

Burn Rubber x Reebok Classics 'Detroit Playas' Phase 1s

The Notorious B.I.G. would be celebrating his 44th birthday on May 21, but to commemorate this year's date, Detroit-based sneaker boutique Burn Rubber teams up with Reebok for a special edition sneaker.

Burn Rubber chose the Phase 1 silhouette from the Reebok Classics vault, updating it with a colorway inspired by Biggie's 1997 hit, "Hypnotize". On the track, he raps: "Pink gators, my Detroit players / Timbs for my hooligans in Brooklyn..."

The sneaker sports a pink suede upper, paired with matching alligator-embossed leather referenced in the track, as well as a clean white midsole, gum outsole, and hints of reflective 3M strips throughout.

The Burn Rubber x Reebok Classics "Detroit Playas" Phase 1s drops April 30 online.