Nike Kobe 11 “Mamba Day” Was NIKEiD’s Most Successful Launch Ever
April 13 marked Kobe Bryant's final game in the NBA, and was also dubbed "Mamba Day" by Nike, who rolled out a number of tributes to their longtime brand athlete.
One of the drops included a "Mamba Day" graphic for the Kobe 11 Low, which became available through the NIKEiD program... and apparently was its most successful launch ever!
The graphic had a 100% sell-through rate on the site, reports NIKE.
— Brian Strong (@briangstrong) April 15, 2016
Furthermore, ESPN's Darren Rovell reports that the #MambaDay hashtag was used 2.1 million times on April 13, with over half of the tweets coming in between 6 p.m. and midnight PST -- during Kobe's final game.