NBA Playoffs: Every Second Counts (Ad Spot)

With the NBA Playoffs set to kick off this weekend, the league rolls out a new ad spot.

Dubbed "Every Second Counts", the clip tells the story of how during Playoffs, at any second, basketball can affect culture and change the world. It's also set to an original song developed in collaboration with Timbaland.

The 2016 NBA Playoffs kick off on Saturday (April 16).