TIDAL Unveils Streaming Numbers for “The Life of Pablo”

Kanye West - The Life of Pablo

Since debuting The Life of Pablo in February, TIDAL has kept streaming numbers of the project secret... until now.

It's still the only service that carries the project in full, and according to them, it was streamed more than 250 million times in its first 10 days of release.

Additionally, TLOP reportedly helped double Tidal subscriptions since its release.

Kanye has said that the album would only be available exclusively on TIDAL, but just recently, the album's single "Famous," featuring Rihanna, has been released on both Apple Music and Spotify.

TIDAL celebrates its one-year anniversary on March 30, and is sharing numbers. It says that it has garnered around 2.5 million new subscribers worldwide since it's launch ... which brings its total to three million paid subscribers.

According to Billboard, an estimated 1.35 million of its customers have opted for TIDAL's hi-fidelity tier, which costs $19.99/month, as opposed to its regular $9.99/month option.

While the numbers are not bad, TIDAL is still well behind its competitors. Apple Music claims 11 million paid subscribers, while Spotify announced last week it has hit 30 million subscribers.