Nike Says the Air Jordan 11 “72-10” Was the Biggest Online Launch Ever
Nike made $8 billion last quarter, and the biggest shoe launch came in the form of the Air Jordan 11 "72-10".
Released in December, the shoe outperformed any sneaker release on Nike.com in history. In fact, it doubled Nike's previous biggest online release.
The news is surprising, being that the Jordan 11 "72-10" didn't immediately sell out as most sought-after sneakers do... and has been restocked a number of times since its release.
Official numbers were not revealed though.