HYPEBEAST Launches Female-Focused Site, HYPEBAE
Popular men's fashion/lifestyle HYPEBEAST is branching off... with the launch of a female-driven site, titled HypeBae.
The company has launched the website as a subdomain of its flagship website, located at Bae.HYPEBEAST.com.
"We are excited to introduce HYPEBAE, our new female editorially-driven site. We look forward to showcasing strong, empowered women and bringing focus to a dynamic range of disciplines," HYPEBEAST said in a statement to BallerStatus.com.
Upon first look at HYPEBAE, we see a range of editorial skewed toward women, from sneaker releases to fashion collections for the ladies. You can check out the site for yourself, here.