Apple Watch Beats Rolex in Luxury Watch Ranking

Apple Watch Hermès

Although the Apple Watch isn't selling like the brand's cash cow, the iPhone, it's beating Rolex on a list of luxury global brands by NetBase.

Based on social media mentions and consumer feedback of more than 700 million posts between 2014-2015, the Apple Watch also beat out other popular luxury watchmakers like Tag Heuer and Patek Phillippe, reports Business Insider.

Overall, Apple as a company came in at No. 4, while Chanel topped the list.

Furthermore, the iPhone came in at No. 11, and the Apple Watch came in at No. 13, while the iPad didn't make the list at all.