’47 x Black Scale x Benny Gold “SB50 Boutique Collection”
In celebration of Super Bowl 50, sports lifestyle brand '47 teams up with Benny Gold and Black Scale for the launch of the "SB50 Boutique Collection".
The collection features both brands' signature styles on a variety of '47 apparel and headwear, while paying homage to the grand NFL event.
Benny Gold plays off their own mantra of "Stay Gold", a motto perfectly fitting for the golden anniversary, while incorporating historic Super Bowl logos juxtaposed with modern iconography on various silhouettes of a 13-piece collection. As for Black Scale, they embraced their signature typography and tonal black and white color palette to shout out the San Francisco 49ers and Oakland Raiders and represent the host city's professional teams.
Additionally, '47 has set up shop-in-shops at both Benny Gold and Black Scale flagship stores in the Bay Area for fans in town for the big event.