“Star Wars” Toys Topped $700M in Sales in 2015
In addition to the massive success of Star Wars: The Force Awakens, the franchise raked in big money from merch in 2015.
According to Reuters, Star Wars toys generated sales of more than $700 million in the U.S. in 2015, making them the No.1 property in the toy industry.
Sales took off on Sept. 4, or "Force Friday" as it was referred to by retailers, when stores rolled out merchandise in anticipation of the opening of The Force Awakens.
Toys of the new characters ate up a lot of sales, but there was some controversy over Rey, the film's main hero. Customers complained that she was under-represented on store shelves filled with male characters from the film.
However, Disney has since said it kept some Rey products under wraps to prevent revealing key plot points before the movie's release.
Star Wars: The Force Awakens has become the highest-grossing film of all-time in the United States and Canada, beating 2009's Avatar.