Louis Vuitton Taps “Final Fantasy” Character For New Campaign

Lightning from Final Fantasy

Louis Vuitton has revealed the newest face of the brand: Lightning, a recurring character Final Fantasy video game series.

Announced on Instagram by Nicolas Ghesquière, the current creative director of Louis Vuitton, the French luxury fashion house is collaborating with Japanese video game artist Tetsuya Nomura of Square Enix for its 2016 spring/summer "Series 4" campaign.

The series will feature Lightning modeling both pieces from the forthcoming collection, while set to a soundtrack by Keiichiro Shibuya, the man behind digital pop star phenomenon Hatsune Miku.

Check out the teaser shared by Ghesquière below.

Reality and fantasy become one : lightning a genuine heroine in the new @louisvuitton series 4 ad campaign

A video posted by 🆖 (@nicolasghesquiere) on