2 Chainz Made $2 Million Off “Dabbin Santa” Sweaters
2 Chainz was busy with a slew of videos and his Trapavelli Tre mixtape, but he made a killing during the holiday season.
According to Forbes, the Atlanta rapper cashed in on the dabbing trend with a line of "Dabbin' Santa" Ugly Christmas sweaters, grossing a whopping $2 million.
"I don't want people to think this was an overnight success," 2 Chainz told Forbes. "We've been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There's the whole dab thing, and Atlanta's always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own."
To spread the word about the sweater, which retails for $40, 2 Chainz seeded sweaters to his famous friends... and media exposure helped as well.
"We made close to $2 million in revenue," he revealed. "I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it's on ESPN. So I could not continue receiving those blessings without giving back at the end of the day."
Additonally, 2 Chainz created the Dabbin' Santa app. "Apple worked with us–it's the fastest-cleared app in Apple history. It's only 99 cents, and some of the proceeds go to charity. It's a continuation of maximizing a trend."
And, with profits and in spirit of the holidays, he gave back to the community through his T.R.U. Foundation, paying for a year's rent and new furniture for a disabled veteran and donating a minivan to a family who lost everything in a house fire.